Because if so, try instead engaging your audience from a place of passion and even compassion. Because if you win their hearts, their heads will follow.
You need to have a story to tell and you need to tell it well.
What’s your mission? Why are you doing this? What will you change in the world with your business?
I once read a quote from Mark Rovner that if you can’t tell your brand story to a 9 year old, then it’s no good – and he’s right.
Think of the best movies you’ve seen recently – it’s no coincidence that 9 year olds can grasp them very nearly as well as adults.
Have a passionate story to tell and you will persuade far more people than if you handed them a stack of facts on why they need your product.
