At the risk of stating the ridiculously obvious, Internet Marketing is changing.

Just because you’re making money today, it won’t guarantee you’ll still be making money tomorrow. There are the obvious examples: Penguin, Panda, Amazon, Ebay, Hummingbirds and so on that will carry on doing well, But for us smaller marketers there’s new regulations, new technologies, changing interests and priorities of consumers, more competition (sometimes bad, sometimes good) and so on and so forth to keep us occupied.

Without a doubt, there’s still money to be made online, but you’ll probably find you’re going to have to become a tad more creative about it. For instance, you may need to broaden your niche, get creative and expand your horizons to find it.

And when you do find it, don’t rest on your laurels. Don’t think you can set up a funnel just ignore it and assume it will continue to deliver forever. You might wake up in a month or two and be shocked to find your account balance hovering near zero if you do.

That’s why you’ve got to always be on the lookout for great and yes even mediocre ideas that are profitable. Make it a daily practice to write down ideas until your head hurts, and then write some more.

What happens if you don’t walk for a long while? Your legs atrophy!! And believe it or not, your brain works the same way. Work your brain relentlessly and watch it get stronger, or don’t use it and it’ll harden into something useless.

The economy has been having it’s own set of challenges for a number of years. And while it’s hopefully looking much brighter now there are still millions of people who are out of work or not making the money they used to make. Many of these people are turning to Internet Marketing and these people could be a lucrative source of income for yourself.

First, these people will need training on how to do online marketing. That covers an entire realm of possibilities, including step-by-step courses and coaching. Think about the possibilities.

These folks will need help. They’re not going to be experts at everything they need to do, it includes building websites, creating products, getting backlinks and designing product covers. If you’re willing to perform these types of services, there’s lots of money to be made.

Remember the TV detective Columbo? He would ask the suspect lots of questions, he was always very polite, very nice, acting as if he needed help in figuring out what happened. Only he was really smart – he was toying with the suspect right until the end constantly asking questions and discovering their secrets.

This should be you. You’re a detective, always on the lookout for that “one more thing” to make your campaign more profitable, that will increase your subscriber rate, that will double your conversions and so on. You should always be searching for the questions your prospects ask that lead to a breakthrough product. Always be asking, asking, asking “What do people want? What problem is keeping them up at night? What would they pay to fix, improve or eliminate and how can I capitalize on it?

Get in the mindset of a detective and you’ll view the world differently because you’ll see things you missed a hundred times before. In fact, folks will start to think you’re psychic or something. You’re not of course. You’re just asking questions and paying very close attention to the answers. And you’re using your brain – something a lot of people are too lazy to do.

Then reap the rewards…

Bottom line is this.. Things are changing and they’re going to change a heck of a lot more. Fall asleep at the wheel and your business will go under. Rely on what worked before and you will go broke. Continue to provide the same old products and the same old solutions and you’ll find yourself standing still in the middle of a very fast race. The Internet changes every day and you have to keep up or go under.

Be a detective like Columbo and you’ll be fine…


    1 Response to "Become An Internet Detective.."

    • igor Griffiths

      Thanks Kim, of course the proviso is we need to accept, unless we have the staff to do so, we cannot jump on or investigate every new strategy that appears.

      We should monitor our numbers like a hawk and always be looking at how others are using new techniques and slotting these into our marketing to keep our approaches fresh and relevant to the current marketplace.
      igor Griffiths recently posted…The Shiny Object Syndrome Rides Again!My Profile

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