If Relationship Selling Is Dead, Then What Do We Do Next…

First there was transactional selling – selling a good product for a good price. Simple, right?

But next came relationship selling, where the connections are important and people buy from sellers they know, like and trust.

But this article hypothesizes that relationship selling is now dead, thanks to the Internet.

So what is the next level of selling?

Challenger sales, in which the business takes control of the sales conversation and brings insights that the customer can’t find on the Internet – because they don’t exist.

Here are 5 useful tips on making Challenger selling work for your business.

I thought they were quite interesting..

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