Think you can’t make a video that will go viral because people will “see right through you?” This Jimmy Kimmel video has had millions of views…
What you’ll maybe realise is it’s an acting job all the way. Obviously she didn’t really catch fire and obviously there didn’t just “happen” to be a camera there to catch her antics.
Yet people forwarded this to other people – why?
Because it’s entertaining, the woman’s scream is great, and, well, it’s just plain FUN! No one (hopefully) believes it’s real, but it is quick and fast entertainment and will make most people smile.
So don’t think you have to fool your viewers into believing what they’re seeing isn’t staged. Instead, concentrate on creating a video that quickly captures and holds interest while getting your marketing message across.
It could be fun…
