‘Sullivan Nod’ Your Way To Sales..

Do you sell via video or webinars? Then try this trick taken from the restaurant industry:

When you are giving your viewers a list of options to choose from, smile and nod when you talk about the one you want them to pick.

According to restaurant consultant Jim Sullivan, this works 60% of the time when waiter staff use it to suggest drinks to customers, so it should translate nicely to video.

Do you only have one option for them to take? Even better – when talking about the product you want them to buy, smile and slowly nod into the camera to encourage them.

Watch Jim Sullivan in action and see how you could use his strategies selling beverages to help your business.

I think he’s really cool…

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