And see what happens..

Not that you really needed proof to know this, but studies prove that what stands out gets noticed. For example, if you have a page of all black type except except for one blue link, that link is going to stand out and get noticed. And obviously links that get noticed get clicked a lot more than links that aren’t noticed.

So take a look at your website and see what color you can devote EXCLUSIVELY to your links.

Maybe it’s blue, or red or purple. Whatever color you choose, use that color for ALL of your links and for ONLY your links. This way it not only stands out – it also trains your regular visitors to click when they see that color.


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