If you’re currently getting 300 new subscribers per month, would you like to make it 750?
I thought you would, so here are 3 great ideas on how to do so..
1. Try personalising your calls-to-action according to the content being viewed. For instance, let’s say you have a website on dog training, and you’ve included different posts/articles. One of your articles is on how to train poodles to do tricks. On that page you also have a generic offer of “Free, 27 dog training tricks.” What do you tjhink would happen if you personalized that offer, seen only on that page, to “Free, 27 Poodle Training Tricks?”
This isn’t difficult to do – simply create several free incentives and then place the most appropriate one on each page. If you have more time, create a special incentive for each page based on that page’s content. It just makes sense that the closer your offer is tailored to the page’s content, the higher response rate you will get.
2. Re-purpose existing content to use as subscriber incentives. If you already have lots of great content – whether it’s articles, webinars, ebooks, etc., use it to your advantage to grab more subscribers. then create ads to place on your site, offering these incentives with a “click to learn more” button that leads to whatever. Make your ads tasteful though, don’t cram a load of them onto the pages as this just looks tacky.
3. A squeeze page tailored to the exact content they were just reading. Using dedicated landing pages and squeeze pages can be extremely powerful. Fancy is not always better. Check out the landing page from Vero featured in the below article for a terrific example.
These are older articles, but still relevant..