1. Buying marketing products you don’t use.
Don ‘t buy another product on how to market or how to make money online if you’re not going to at least read it or watch it. I admit it’s true that not everything you purchase will turn out to be something you want to implement in your business, and you won’t know that until you read or watch it. But even the stuff you don’t directly use can be useful if you get at least one great idea from it.
What’s not useful is buying stuff and not even reading or watching the content.
Seriously, how many eBooks and videos do you have sitting on your computer at the moment you haven’t even touched or looked at? How many software products have you purchased you haven’t used? Here’s a thought, look for them and at least glance through to see what you’re missing. You paid for them, you should get some benefit.
2. Posting on social networks that don’t give you a decent return on your time. Just because other marketers use a particular social network doesn’t mean you have to. Take a good hard look at each social network you’re using and decide if it’s paying off or if you’re wasting your time.
3. Mistaking quantity of content for quality. Here’s what’s true, blogs that post several times a week tend to get more customers than those that post less frequently. However, here’s another thing that’s true, crappy content does not get you customers or readers, no matter how much of it you post.
If the choice is between quality of content and quantity, go for quality every time. It’s better to make two posts a week that totally knock it out of the park than it is to make 7 posts that are totally mediocre. People sign up for great content, they return for great content, and they trust the person who delivers them some great content. And when they trust you, they tend to buy from you as well.
4. Going SEO crazy. If you can get enough inbound links, you’ll rank high in Google and you’ll get a flood of traffic, right? So you should focus all your time on link building, right? Nope, because building links to your website does not make a business. Selling stuff makes a business.
Back in the old days we used to build micro sites so we could link em to our main site because lots of links was good. It proved to Google etc that we had a great site that folks wanted to be associated with. If you’re still building micro sites just to link back to your main site, you’re linking your site to crap. For those links to be relevant, those sites have got to be good. How are you going to have time to create good content for all those microsites? I’ve just said quality is king..
Forget about building microsites, don’t spend more than 5% of your time in link building. Instead, spend your time creating quality content and making some quality contacts in your niche.
Make your visitors, readers and customers happy by givng them something they will love..