You’re not online to remain anonymous, well at least you shouldn’t be if you want to make some decent money.
So here are 5 ways to get yourself and your website noticed…
1. Make YouTube Videos. Sure this isn’t new, but let me ask you a question: Have you actually done it yet? Making a great YouTube video, or better yet, making several – can get you noticed by both customers and fellow marketers in your niche. Videos make you look like an authority in your topic, they can drive traffic to your website, and might even initiate contact with fellow marketers that results in cross-promotions and joint ventures.
So go ahead and make videos. And you don’t have be on camera, although that’s always a great alternative. But regardless of how you make your videos, they’ve got to impart great information or be entertaining, or better yet, both!
2. Start a controversy.
Don’t be daft and make it unpopular or yourself look stupid. (That’s just crazy)..
This was something I read a while ago and it made me think..
We’re all horribly shocked and saddened by the recent shooting of 26 people at a grade school, including 20 children. But one small time U.S. politician recently got air time on major television networks for saying teachers should be armed. Obviously it was a controversial stand, which is why he was interviewed non-stop for days.
Personally I think it stinks, using a tragedy to further your career as that politician did and I’d obviously not recommend it. Leave that to those slimy politicians. What I am saying though is that being controversial or stirring up a controversy can yield you free publicity.
Just look at movies and books that people thought should be banned – they make a lot more money because a certain faction of people don’t like them.
Being controversial clearly aligns you with people who think as you do. They’ll be your avid supporters. And since you can’t cater to everyone anyway, why not take a definitive stand in your niche and carve out what you do stand for? Which brings us to point #3:
3. Stand for something, and whatever you stand for, clearly state it as plain as day. When someone comes to your website for the first time, they want to know why your website is there and what it stands for. Don’t keep them wondering. Craft a mission statement and then place that statement in your header for all to see. On mine for instance I’ve declared that I want to share all my money making secrets. (I hope I’ve accomplished that)..
4. Use celebrities to promote you, your content or your website. You might go to the leaders in your niche and piggyback on their celebrity with interviews and endorsements. Or you might hire an actual celebrity to be your spokesperson.
And there are more covert methods to using celebrity as well. For example, find celebrities who are intensely interested in your topic then tweet them with current news, facts, links, etc, likely to interest them. Just one retweet from them can mean thousands of page views for you.
5. Use a press release service. Not only can this get you some publicity, it can also create some really decent back-links for you all over the web, effectively notifying the search engines you are in fact for real.