A couple of tech guys with zero food experience and no marketing budget what-so-ever launched a product called Bacon Salt.
They decided to look for people on social networks who love bacon and follow and friend them. A tiny percentage of those people got enthusiastic about Bacon Salt and told others about it. What started as a handful of followers multiplied into tens of thousands of fans.
They came to the attention of the press – first newspaper articles, then TV appearances, and eventually an appearance on Oprah.
So you have two guys who knew nothing about the food industry and no marketing budget who now have a hit on their hands.
They go on to create several other bacon flavored products which are now found in restaurants and grocery stores all over the world.
And their success started with a very small group of people on a social network.
Think about it…