The greatest ideas are often the most simple, and yet sometimes they can be the most profound.

Everyone knows there are 24 hours in a day. 60 minutes in an hour. 60 seconds in a minute. This is how we tell time. Yet, telling time in this manner is relatively new.

For centuries humans told time in seasons, not minutes. It’s hard to live in the moment when each moment lasts only a second. If you stare at a clock and watch the seconds tick by, the feeling can be unnerving. Life is slipping by you. Time is running out and let’s be honest, it can cause a panic sometimes when you realise how much you have to do in so little time..

But if you think as our ancestors did – that time is a season – you view things in a whole new way. And this is the concept behind a remarkable clock funded by a monster KickStarter campaign that raised nearly 3 times as much money as their initial goal.

A clock that tells time by the season – an annual clock named The Present. Can you think of a more simple idea?

Ideas are everywhere. Sometimes they seem a little crazy. Weird. Strange. Off-beat. But those can sometimes be the best ideas of all. Take a look at the clock concept here..

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