First, you need a great idea for a live training session. Depending on your niche, this can be almost anything where you show people how to get a result they really, really want and need
Next, you create a live webinar to sell this live training.
Finally, you charge for the training and you later charge for access to the training via a membership site. So let’s say you charge $500 for a series of 8 to 12 trainings via webinar. Once you’ve got those six trainings done, you should hopefully have some terrific testimonials from those who took the training.
Create a membership site in which you’ll drip feed the content. Easymemberpro comes to mind 🙂 You can either make it a fixed term membership site, ending it when your content ends. Or you can continue to create content for the membership and leave it as an open end – that is, people remain members until they cancel. You have to decide which model fits you the best.
Use your testimonials and results from the live training to promote the membership. Be sure to include all assignments, challenges, etc., that you gave your live members. Charge by the week, every two weeks or every month.
Get some affiliates on board so you can make even more sales.
This way you can earn significant money before you create your product, and once you create your product you can then re-purpose it into recurring income. And if the content is evergreen you can promote this membership site for a long time to come.
You’ll be doing the work once and getting paid for months and even years to come. It’s a brilliant model and works for a great many marketers.
