One of my biggest failings is I don’t email my lists often enough and before anyone tut tuts I know I’m crazy stupid and yes I intend to rectify it shortly as part of my new long term goal. When I think about it I have absolutely no idea and no excuse as to why I’ve neglected such an important part of my IM business for so long, I’m totally ashamed of myself!
The thing is, rightly or wrongly even at the height of when I was online I never emailed my list as often as I should have done, which was really silly because I had a super responsive relationship with most of those I engaged with and whenever I did promote anything, I was nearly always near the top in any leader boards (winning on the odd occasion). One of my fondest memories is selling $20k worth of Xsitepro. (I loved Xsitepro)..
But for some reason I found emailing my list an absolute chore and I still do.
My problem now is that I have a list of about 6k (which is growing daily) and many of those people have been with me since I was online previously, but many are from sites I’ve set up since so I haven’t developed a meaningful relationship with them. I’ve also got another biggish list in my 1Sc account that I’m not sure about trying to breathe life into as it’s from when I was online previously. I would imagine many of those email addresses are long since dead, yet I’ve kept the account open for a number of years ‘just in case’ so I suppose I should try something to make the fact I’ve been paying my subs worth something!
This all came to a head today really, when it really hit home I don’t communicate with my list as I should. I’ve just sent out a short email to them all to let them know about our EMP offer and I just got an ubsub saying it was spam Crikey I’ve never send a spammy email in my life!!
So I need to get them warmed up and sorted a tad so they love me and with this thought in mind I’ve decided to devote much of next week to getting my various lists tidied up and thinking I’m wonderful!!
I’ve got a few ideas on how I’m going to do this, but as I’m the first person to admit this is one of my weaknesses, I’m also going to trawl the net and see if I can find some useful advice so wish me luck…
Any advice is also gratefully received!