I found this online the other day. It’s a pretty old article, but it’s still really relevant today…

At first I was going to share it with you simply because the content is so good, but then I realized there was also a lesson in article writing to be shared as well with you as well.

As you’ll see for yourself, the idea shared in the article is a method for building customer loyalty and thereby increasing sales in the year to come, regardless of what the economy might do.

But if you look at HOW the article is written, you’ll also discover a method to convey a single crucial point to your reading audience in a way they will likely remember long after they finish your content.

Happy reading…

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