Do you know why Abe Lincoln was called “Honest Abe?”
It’s because as a lawyer he would argue both sides of the case.
When you’re writing sales copy or making a sales video, try arguing the case in which your prospect doesn’t purchase your product or buys a competitor’s product instead.
This even-handed approach will make you appear as a trusted adviser or friend, rather than just another sales person trying to make a sale.
Surprisingly it does work…
