If you’re using Paypal to take payments, here’s a neat little trick to increase your sales…
When someone adds your product to their shopping cart, it takes them to the Paypal checkout page. The problem is, some people will back out of the purchase at this point and you lose them as a customer.
However, what most marketers don’t know is that Paypal allows you to place a banner at the top of this checkout page. Moreover, what you choose to place in this banner can reduce shopping cart abandonment by allaying your customer’s fear.
For example, today when I purchased a product I saw a banner at the top of the Paypal checkout page that actually asked me to visit another website to sign up for a different product launch! This is obviously NOT the way to use this banner space.
Instead, do what I saw one enterprising entrepreneur do the other day – create a simple banner with a short TESTIMONIAL in it for the product they are about to purchase.
It can be something as brief as;
“I Can’t Believe John is Offering This for Such a Low Price.” -full name
or
“ABC Product Saved Me $xxxx in Just The First 3 Months.” -full name
Be sure to use quotes and the person’s full name – and if applicable, their company name. This provides third party validation that the buyer is in fact making a smart decision by purchasing your offer, and should reduce your Paypal shopping cart abandonment rate. Obviously make sure the testimonial is legitimate, otherwise you’re storing trouble up for yourself from the backlash if anyone decides to investigate it. (And I can assure you there are folks out there who will) 🙂
