In Internet marketing, we often wonder why success comes so hard to so many of us. We’ve all been there where if perhaps if we learn just one more technique, it will all fall together for us, or perhaps if we buy one more course, one more ebook or attend one more webinar etc. it will all make sense and money will rain down from the sky. And a month or a year later, where do most marketers find themselves? In the exact same place they started from with thousands of dollars on their credit card and a hard drive full of unused software and unread ebooks.
As a marketer, you don’t need another ebook or piece of software on how to make your business finally work anymore, what you probably need to be successful is simply a change of mind, or more specifically adopting a success mindset.
Rather than cursing the journey or spending money you haven’t got, you probably need to just change your thinking, and by changing your thinking you can change your actions, and thereby your results.
Instead of cursing and bad mouthing the big gurus for having lists of fellow marketers ready to promote their products to thousands of people, ask yourself how you can get into a position where you have a long list of fellow marketers who love to promote your products.
Instead of getting frustrated that you can’t seem to monetize Twitter, check out what others are doing with Twitter that’s working for them then copy and improve upon their methods.
And on it goes. Playing victim is telling yourself it’s too late to get into the Internet marketing game, that all the great niches are gone, that you’ll never be able to do what others have already accomplished, and so forth. Playing victim is badmouthing those who have succeeded instead of gritting your teeth and emulating them.
Victims don’t make money, they make misery – whereas a success mindset constantly asks how a negative can be turned into a positive, and how a shortfall can be remade into a windfall.
Every time you find yourself reacting negatively to something, correct yourself by seeing it as a challenge rather than a problem or obstacle. Do this enough and you will program yourself for success – after all, you can’t help but be successful if you’re constantly taking positive action – and you can only take positive action when you first think the positive thoughts that lead to that action.
Also, learn to think long term. Success isn’t leaping from one idea to the next, never settling on a course of action. Success is found when you choose your path and then stay on it until you reach your destination. True, the trip may not unfold as you plan, but as long as you keep your eyes on the prize and continue to move forward, you can’t help but succeed.
And you don’t need to invent new markets – rather, you need only find a market already profitable then find ways to improve on what is being offered to that market. Find out what it is people want, and not only deliver it to them, but go above and beyond in ways that are so extraordinarily helpful and pleasing, your name becomes synonymous with incredible value in that niche.
Forget magic bullets or new fangled programs that proclaim they will change everything for you in the wink of an eye. Instead, choose your niche, create your squeeze page and/or website and/or blog and focus on building your list with quality subscribers and new customers.
Forget the gimmick that places thousands people on your list in a week who give you bogus email addresses or couldn’t care less about your niche – it’s a waste of your time and resources. Better to have 50 people on your list who are truly interested in your niche than 500 people who aren’t. And better to have 2 proven buyers in that niche than 50 freebie seekers.
By focusing on finding a system that puts 5 or 10 great leads on your list each day, in short order you will find the method that works for you, day in and day out. And once you’ve got it, it’s a simple matter to ramp it up so that the 5 or 10 become 50 or 100 or more.
But it all starts at the beginning, at finding what works to bring in that first truly interested subscriber, and then the second and so forth. There are no shortcuts. True, there are many who will sell you on the idea that you can make your fortune or build your list overnight, but ask yourself this – who prospers when you purchase their product? Always it’s them, while you are left with a little less cash and a little less hope.
Let others search for the holy magic grail of traffic that instantly floods their site with traffic. The thing about floods is whilst they are fast and deep, they’re also messy and short lived.
Instead, gradually grow your business on a rock solid foundation that can withstand any storm. Would you rather earn a few hundred or thousand dollars overnight, only to be left with no more income, or doubling a penny each day for 30 days. (I know what I would choose). A penny a day may not be much at first, but the long term benefits are much better because there is more chance of a rock solid income.
And success is not just a matter of mindset, and not just a matter of choosing a path and sticking to it, finding what works and doing more of it – it’s also about developing your skills as a marketer.
What if this week you master how to write and submit articles that send traffic and links to your site? Perhaps next week you master setting up a blog and writing a post each day. And perhaps the week after you learn how to make short videos that inform and drive traffic. If each week you pick one new task to master, in less than 3 months you will know more than 95% of marketers out there.
You don’t need to master everything, but you do need to master some things – and those things are again determined by the path you choose to build your online business.
And here’s the kicker – when you’ve chosen your path to success and know what it is that you want to accomplish, you can go back to all those many programs you’ve purchased in the past and extract the jewels of information that do fit in with your business. Because now that you know your destination and you have good idea of how to get there, you’ve also gained the discernment necessary to find just the right information you need to get you there faster.
