If you try to be known for many things, you’ll almost certainly be known for nothing. (It’s like the man with the donkey trying to please everyone and pleasing no one)..

Think about it. Walmart stands for low prices. Volvo stands for safety. I like to think I stand for over delivery 😉

By choosing one thing you stand for, you’ll stand apart from the crowd of competitors and you’ll stand out in your customer’s memory.

So what do you stand out for…

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